About
Experience
CRM Designer, ActionRocket
Jan 2024- Present
Conceptualising and designing award-winning bespoke emails.
Creating assets and email design systems for ESPs including Braze and Klaviyo.
Leading accounts and presenting creative solutions to stakeholders and clients.
Collaborating closely with designers, strategists and developers to shape briefs and deliver high-quality CRM communications.
Digital Designer, Fiorucci
Apr 2023 - Jan 2024
Increased sale conversion by 12% through segmentation and automation programmes.
Led A/B testing.
Building and deploying emails using Salesforce.
Refreshed the brand's guidelines.
Junior Designer, AllSaints
July 2021 - Apr 2023
Developed digital branding and graphics for the website, email, and social channels across multiple segments and languages.
Created animation templates for social and email.
A/B tested data from email and marketing content.
Digital Artworker, Next
Sept 2020 - July 2021
Designing and building webpages using a CMS.
Designed and built weekly HTML emails localised for different languages and regions.
Graphic Designer, Leicester LGBT Centre
Aug 2017 - Sept 2020
Designed and produced engaging marketing materials across digital and print.
Maintained and updated website content on Squarespace and implementing custom HTML and CSS where required.
Created, built, and scheduled visually compelling email campaigns using Mailchimp.
Skills
CRM
Designing to best email best practice including accessibility and dark mode.
Asset Creation
Producing visual assets for multiple channels for app and site
Mobile
Keeping smaller screens in mind from the start
Motion & Animation
Micro-animations, video editing and motion design
User Experience
Creating accessible and intuitive journeys for users
User Interface
Artworking
Education
Art Direction (Short Course)
Apr 2025
University of Arts London
Graphic Design (BA Hons)
2016 - 2019
De Montfort University