About

Digital Design

A creative and technical individual with extensive experience crafting award-winning brand stories across BAU and campaigns. CRM best-practice knowledge, with a background in scalable templates enabling dynamic, personalised lifecycle messaging.

A creative and technical individual with extensive experience crafting award-winning brand stories across BAU and campaigns. CRM best-practice knowledge, with a background in scalable templates enabling dynamic, personalised lifecycle messaging.

A creative and technical individual with extensive experience crafting award-winning brand stories across BAU and campaigns. CRM best-practice knowledge, with a background in scalable templates enabling dynamic, personalised lifecycle messaging.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

Work

Asset Creation

Producing visual assets for multiple channels for app, email and site

Mobile

Keeping smaller screens in mind from the start

Motion & Animation

Micro-animations, video editing and motion design

User Experience

Crafting accessible and intuitive journeys for users

User Interface

Creating clear and interactive digital elements

Experience

CRM Designer, ActionRocket

Jan 2024- Present

  • Designing creative, award-winning bespoke emails.

  • Creating digital omnichannel communications and CRM design systems.

  • Collaborating with developers and strategists to ensure optimal customer journeys and experiences.

Digital Designer, Fiorucci

Apr 2023 - Jan 2024

  • Designed high-impact CRM content and built dynamic emails using Salesforce.

  • Evolved and refreshed brand marketing guidelines to strengthen visual consistency.

  • Led A/B testing across website, social, and email to optimise performance and engagement.

  • Delivered creative print design assets supporting brand and marketing campaigns.

Junior Designer, AllSaints

July 2021 - Apr 2023

  • Created on-brand visual assets across digital channels including email, social, app, and site.

  • Supported post-production and ensure timely delivery of content.

  • Developed creative, trend-led designs that drive engagement and conversion.

Digital Artworker, Next

Sept 2020 - July 2021

  • Designed and built weekly HTML CRM emails.

  • Created and delivered weekly CRM content for UK and international markets.

Graphic Designer, Leicester LGBT Centre

Aug 2017 - Sept 2020

  • Designed and produced engaging marketing materials across digital and print platforms,

  • Maintained and updated website content, implementing custom CSS where required.

  • Created, built, and scheduled visually compelling email campaigns using Mailchimp

Education

Art Direction (Short Course)

Apr 2025

University of Arts London

Graphic Design (BA Hons)

2016 - 2019

De Montfort University