Design Area
Web Design
Brand
AllSaints
Winter Feature Page
The Brief
Fashion retail brand AllSaints planned the release of its Winter collection in September 2022. To drive both engagement and conversion, an editorial-led campaign feature was required to clearly communicate the direction and mood of the collection while remaining commercially effective. The editorial page needed to operate within strict art direction guidelines, particularly around image cropping and aspect ratios for mobile and desktop. Separate menswear and womenswear were required and the page had to be fully shoppable to support conversion goals.
Fashion retail brand AllSaints planned the release of its Winter collection in September 2022. To drive both engagement and conversion, an editorial-led campaign feature was required to clearly communicate the direction and mood of the collection while remaining commercially effective. The editorial page needed to operate within strict art direction guidelines, particularly around image cropping and aspect ratios for mobile and desktop. Separate menswear and womenswear were required and the page had to be fully shoppable to support conversion goals.
Menswear
The Result
The campaign feature page was stark and cool to encapsulate the campaign’s mood premium fee and AllSaints’ brand identity. To ensure a strong mobile user experience, stackable modules and curated collage layouts were used. This approach prevented excessive page length on mobile while maintaining visual impact and storytelling. Clear shoppable call-to-action buttons and a product carousel positioned at the bottom of the page ensure that the editorial experience remains conversion-focused, seamlessly blending inspiration with commerce.
The campaign feature page was stark and cool to encapsulate the campaign’s mood premium fee and AllSaints’ brand identity. To ensure a strong mobile user experience, stackable modules and curated collage layouts were used. This approach prevented excessive page length on mobile while maintaining visual impact and storytelling. Clear shoppable call-to-action buttons and a product carousel positioned at the bottom of the page ensure that the editorial experience remains conversion-focused, seamlessly blending inspiration with commerce.
The campaign feature page was stark and cool to encapsulate the campaign’s mood premium fee and AllSaints’ brand identity. To ensure a strong mobile user experience, stackable modules and curated collage layouts were used. This approach prevented excessive page length on mobile while maintaining visual impact and storytelling. Clear shoppable call-to-action buttons and a product carousel positioned at the bottom of the page ensure that the editorial experience remains conversion-focused, seamlessly blending inspiration with commerce.
Womenswear feature page
