Fashion retail brand AllSaints required a bespoke festival editorial feature page for the Summer 2023 collection. The brief was to create an interactive editorial experience with functionality mirroring a product display page, incorporating features such as a ‘favourite’ button and clear, intuitive calls to action that allowed users to instantly shop products featured in the campaign visuals. To ensure a streamlined and relevant shopping journey, separate menswear and womenswear versions were developed.
The editorial page had to operate within strict art direction guidelines, specifically regarding image cropping and aspect ratios for both mobile and desktop.
To ensure a premium mobile user experience, I utilised stackable modules and curated collage layouts. This approach prevented excessive page length on mobile devices while maintaining visual impact and narrative flow. Clear, shoppable buttons and a product carousel positioned near the top of the page ensured the experience remained conversion-focused, seamlessly blending brand inspiration with commerce.
