Design Area
User Interface and User Experience Design
Brand
Fiorucci
Site Migration
The Brief
The Italian fashion label Fiorucci was undergoing a website migration during 2024, which coincided with a soft relaunch to reposition the brand within the high-end retail space. The brief was to refresh the website while resolving clunky user experiences, particularly across the product display pages and resolve the eight-step checkout journey. At the same time, upcoming collections for the following two seasons were still aligned with the existing visual identity, meaning the site needed to successfully bridge both the old and new Fiorucci.
The Italian fashion label Fiorucci was undergoing a website migration during 2024, which coincided with a soft relaunch to reposition the brand within the high-end retail space. The brief was to refresh the website while resolving clunky user experiences, particularly across the product display pages and resolve the eight-step checkout journey. At the same time, upcoming collections for the following two seasons were still aligned with the existing visual identity, meaning the site needed to successfully bridge both the old and new Fiorucci.
Collection Feature Page
PLP
Mobile PDP
Desktop PDP
The Result
The result was a considered blend of Fiorucci’s heritage, reinterpreted for a modern audience. An editorial-led design approach that balanced the transitional period, combining bold typography, buttons and expressive brand elements with a cleaner, more refined layout. This ensured a seamless, user-friendly shopping experience across both mobile and desktop.
The result was a considered blend of Fiorucci’s heritage, reinterpreted for a modern audience. An editorial-led design approach that balanced the transitional period, combining bold typography, buttons and expressive brand elements with a cleaner, more refined layout. This ensured a seamless, user-friendly shopping experience across both mobile and desktop.
The result was a considered blend of Fiorucci’s heritage, reinterpreted for a modern audience. An editorial-led design approach that balanced the transitional period, combining bold typography, buttons and expressive brand elements with a cleaner, more refined layout. This ensured a seamless, user-friendly shopping experience across both mobile and desktop.
Homepage
