AllSaints Social Assets

The Brief

AllSaints’ Instagram was struggling to create engaging content for its followers. Unlike other high end brands, the audience did not respond well to highly curated editorial posts focused on campaign imagery and video. The brand needed content created specifically for its social audience. After testing and analysing performance across top engaging posts, I designed assets that were bold, fun, and inspired by popular memes at the time. I created both animated and static assets for social, weaving in timely messaging such as sale promotions or a new collection.

Static assets in different styles ensure that posts stay fresh. Persona posts and carousel swipes driving more engagement.

Informative editorial carousels extend engagement and create a storytelling moment.

A fast-cut video showcasing bags from the collection, using short-form content to drive instant engagement.

The Outcome

Today, the AllSaints Instagram channel still uses animated asset templates that I created, demonstrating that years later the social templates remain engaging and effective in the ever evolving social media channel.

+15% organic increase in followers, surpassing the 1.2M mark through consistent, shareable content. +60% higher view-through rate for short-form animated reels compared to traditional high-production campaign films.

A bold static carousel for Black Friday promotion. The campaign's creative with the arrows create a clear call to action for the audience.