Design Area
Animation, Email Design System & Campaign Direction
Brand
Vital Proteins
Email Design System & Campaign
The Brief
Vital Proteins wanted to refresh their CRM strategy with a new flexible email design system to work across their various markets and work for right-to-left languages. The visual language of the rebrand was to be clean and bold, as well as still feel part of the Vital Proteins’ brand if the colours were swapped for campaign specific colours. As well as working on their EDS, another project was to create the design direction for the launch of a new product - Active Complex Collagen. The campaign needed to reflect the message that the customer can use the product during their active lifestyles and reflect this in the design.
Vital Proteins wanted to refresh their CRM strategy with a new flexible email design system to work across their various markets and work for right-to-left languages. The visual language of the rebrand was to be clean and bold, as well as still feel part of the Vital Proteins’ brand if the colours were swapped for campaign specific colours. As well as working on their EDS, another project was to create the design direction for the launch of a new product - Active Complex Collagen. The campaign needed to reflect the message that the customer can use the product during their active lifestyles and reflect this in the design.
Various layouts using the design system
The Result
With the flexibility of the EDS, the campaign series is bold with an editorial look and feel. Combining campaign assets and creating design elements such as the dashed lines encapsulates the strong ‘active’ message which was a pillar of the campaign.
With the flexibility of the EDS, the campaign series is bold with an editorial look and feel. Combining campaign assets and creating design elements such as the dashed lines encapsulates the strong ‘active’ message which was a pillar of the campaign.
With the flexibility of the EDS, the campaign series is bold with an editorial look and feel. Combining campaign assets and creating design elements such as the dashed lines encapsulates the strong ‘active’ message which was a pillar of the campaign.
