Design Area

Web Design

Brand

AllSaints

Winter Feature Page

The Brief

Fashion retail brand AllSaints planned the release of their Winter collection in September 2022. To drive both engagement and conversion, an editorial-led campaign feature was required to clearly communicate the direction and mood of the collection while remaining commercially effective. The editorial page needed to operate within strict art direction guidelines, particularly around image cropping and aspect ratios for mobile and desktop. Separate menswear and womenswear were required and the page had to be fully shoppable to support conversion goals.

Fashion retail brand AllSaints planned the release of their Winter collection in September 2022. To drive both engagement and conversion, an editorial-led campaign feature was required to clearly communicate the direction and mood of the collection while remaining commercially effective. The editorial page needed to operate within strict art direction guidelines, particularly around image cropping and aspect ratios for mobile and desktop. Separate menswear and womenswear were required and the page had to be fully shoppable to support conversion goals.

Menswear

Large Project Gallery Image #1
Large Project Gallery Image #1

The Outcome

The campaign feature page was stark and cool to encapsulate the campaign’s mood premium fee and AllSaints’ brand identity. To ensure a strong mobile user experience, stackable modules and collage layouts were used. This approach prevented excessive page length on mobile while maintaining visual impact and storytelling. Clear shoppable CTA buttons and a product carousel positioned at the bottom of the page ensure that the editorial experience remains conversion-focused to blend both functionality and design.

+20% higher revenue than standard feature pages Among the top three most-visited sessions on the AllSaints website for an entire month

Womenswear feature page