Design Area
Animation, User Experience, Bespoke Email Design
Brand
BBC Studios
Walking With Dinosaurs Launch
The Brief
Winner of the ‘Creative Innovation’ award at the Really Good Emails Awards With the relaunch of BBC’s ground breaking series, they needed an eye-catching email to drive their audience to watch the trailer and a shareable email to generate buzz. The client wanted something that was interactive, informative and fun to ensure that the user journey didn’t finish when the user clicked on the primary call-to-action in the hero. We began with brainstorming how this journey will work, from the user first clicking on the email to the integrated footer. We designed wireframes, laying out the user journey, including interactivity, as well as the fallback for users whose devices might not support this. Gamification was decided on as a way to display fun facts.
Winner of the ‘Creative Innovation’ award at the Really Good Emails Awards With the relaunch of BBC’s ground breaking series, they needed an eye-catching email to drive their audience to watch the trailer and a shareable email to generate buzz. The client wanted something that was interactive, informative and fun to ensure that the user journey didn’t finish when the user clicked on the primary call-to-action in the hero. We began with brainstorming how this journey will work, from the user first clicking on the email to the integrated footer. We designed wireframes, laying out the user journey, including interactivity, as well as the fallback for users whose devices might not support this. Gamification was decided on as a way to display fun facts.
Email demonstration
The Result
Through careful experimentation, iteration, and close collaboration between design and development, the email transformed into an interactive story that encouraged audiences to explore, discover, and engage while staying mindful of accessibility, performance, and deliverability. To experience this interactive email, click the link below.
Through careful experimentation, iteration, and close collaboration between design and development, the email transformed into an interactive story that encouraged audiences to explore, discover, and engage while staying mindful of accessibility, performance, and deliverability. To experience this interactive email, click the link below.
Through careful experimentation, iteration, and close collaboration between design and development, the email transformed into an interactive story that encouraged audiences to explore, discover, and engage while staying mindful of accessibility, performance, and deliverability. To experience this interactive email, click the link below.
